Every season, I'm infinitely impressed with the way Joe Fresh Style provides shoppers across Canada with affordable — and very chic — fashions. While not every community may have a Banana Republic, Club Monaco or some other reasonably priced outlet, most centres have a Loblaws or Superstore that sells the Joe Fresh clothing line. (I really expect to see the men, women and children of middle Canada kicking it up a notch style-wise. No excuses!)
Ten years ago, the Canadian shopping scene was very different. If you wanted to find fashions for less, you truly got what you paid for — in quality and style. Things were different south of the border, though. The Target (tar-jay) phenomenon made thrifty fashion, well, fashionable. And it wasn't until Joe Mimran was tapped by Loblaws to create Joe Fresh that we Northerners could buy fashion forward clothing for miserly prices.
This season is no different for the Joe Fresh line. There are several amazing pieces available, especially outerwear, but I chose to highlight three accessories I think would punch up any outfit. While you may have to take a few moments to scope out the collection’s pleated skirts and ruffled shirts, try them on and make a final buying decision, you can easily breeze into the accessories aisle in between stops at the produce section and the deli and buy a pair of gloves or a cute hat. www.joe.ca
