Thursday, September 3, 2009

Deal of the Week — Joe Fresh Style


Buffalo Check Wellies, $29; Felt Hat, $14; Knit Gloves, $9. All by Joe Fresh Style.
At Loblaws and Superstores across Canada.


Every season, I'm infinitely impressed with the way Joe Fresh Style provides shoppers across Canada with affordable — and very chic — fashions. While not every community may have a Banana Republic, Club Monaco or some other reasonably priced outlet, most centres have a Loblaws or Superstore that sells the Joe Fresh clothing line. (I really expect to see the men, women and children of middle Canada kicking it up a notch style-wise. No excuses!)


Ten years ago, the Canadian shopping scene was very different. If you wanted to find fashions for less, you truly got what you paid for — in quality and style. Things were different south of the border, though. The Target (tar-jay) phenomenon made thrifty fashion, well, fashionable. And it wasn't until Joe Mimran was tapped by Loblaws to create Joe Fresh that we Northerners could buy fashion forward clothing for miserly prices.


This season is no different for the Joe Fresh line. There are several amazing pieces available, especially outerwear, but I chose to highlight three accessories I think would punch up any outfit. While you may have to take a few moments to scope out the collection’s pleated skirts and ruffled shirts, try them on and make a final buying decision, you can easily breeze into the accessories aisle in between stops at the produce section and the deli and buy a pair of gloves or a cute hat. www.joe.ca

2 comments:

cally said...

Hi Ricky. I found you on google...I'm trying to find a way to get the Joe clothes online...somehow. I don't think it's possible, but I live in Tennessee and stock up when I visit my parents in Alberta, but I always miss their Fall Collection.

I thought maybe, just maybe, you might know some secrets on how to get these clothes shipped to the States?

I think I'm just out of luck. Thought I'd try.

I miss Canada.

Ricky said...

Hi Cally... hmm. I know the people who do PR for Joe — I'll ask! Isn't it a great line? I love it! Stay tuned....